ABOUT
SERVICES
MARKETING
We give your brand a respected and influential voice.
We provide a consistent mix of content to spread around social platforms and to start sustained and meaningful conversations with your targeted demographic. Once those objectives are met, you will see a boost in daily brand mentions, an increase in website traffic, better consumer awareness and be able to track real-time feedback.
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Marketing Strategies
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Target Audience & Market Research
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Social Media Management
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Copywriting (website content, press releases, band bios, tag lines, etc.)
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Editorial Schedule & Content Creation
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Media & Ad Buying, Facebook & Instagram Ads
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Launches for Start-Ups, Products, etc.
PR & EVENT PROMOTION
With 20 years of event promotion under our belts, we have your band or music festival covered!
We specialize in campaigns for touring bands, music festivals, large scale events, albums, start ups, products, etc. We help create exclusive experiences for fans and reinforce emotional attachments while building meaningful relationships that foster loyalty and promote advocacy.
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Concert Tour Campaign Management (once show/tour is booked, we manage all marketing efforts w/ venue & promoters til show time)
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Music Festival Promotion, Artist Marketing (once booked), Media Coordination (before, during & after fest) & overall festival support
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Social Media Support for Artists
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Press Release Generation & Submission
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Album/EP Release Campaigns (must coincide with tour)
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Podcast Outreach
DESIGN & ILLUSTRATION
Together we help you define and grow your entity's look.
Our designs stands out with custom illustration added to every project. We approach each project as an opportunity to create original artwork with a coordinating brand that perfectly describes the entity.
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Logo Design
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Brand Development
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Websites
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Graphic Design
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Illustration
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Merch Design
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Web Ads
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Print Promotion
To view examples of our work, please
check out our projects gallery.
REDEFINING BRAND DEVELOPMENT
Blooming Footprint has rolled with the punches in order navigate and support the ever changing live events industry. Our primary clients are music and event related, which has undergone a dramatic change in the past few years. We are in the day-to-day with our clients navigating this new 'normal' and are well versed in what it takes to be out on the road or throwing an event for a large group of people in this day & age.
We are dedicated to supporting our client's success with clear understandings of how to manage today's challenges!
Groove Therapy Podcast on Osiris
Music Festival
News
WHO WE ARE
What is a FOOTPRINT and how does it BLOOM?
A footprint is everything your entity creates both on and off-line that is available for the public to view
including your social media platforms, logos/brands, websites and messaging.
Our team has passion for the arts, music, entertainment & consciously being involved in our community.
Since Blooming Footprint’s inception in 2009, Amy Kliever, Katie Fox and their team have produced a prolific amount of logos & brands, websites, marketing campaigns along with PR and event promotion for a wide range of artists, musicians, bands, music festivals, non-profits & retail clients.
Katie and her team focus on Marketing Technology to maximize client’s exposure using a variety of clever and inventive angles to build integrated marketing strategies. Amy focuses on creative development and brand consistency for client’s web presence and all outward facing collateral. Through the use of dynamic content, social media campaigns and audience targeting,
we help your FOOTPRINT BLOOM based on your needs and goals.
KATIE FOX
CO-FOUNDER, MARKETING TECHNOLOGIST &
PR STRATEGIST
Katie received her Bachelors in Exercise Physiology from the University of Kansas and moved into sales and marketing in the health club and spa industries soon thereafter. Feeling the power of entrepreneurship, she moved into the startup world and after working at 4 different companies, transitioned into business for herself. Katie now builds and executes integrated marketing strategies that align with her social and environmental values in the live event space. She has proven success in creating strategies that use the latest technologies to further organic & paid buzz surrounding musicians, bands, music festivals and non-profits by creating exclusive experiences that reinforce emotional attachment.
ERIN DVORACHEK
MARKETING TECHNOLOGIST
Erin, born and raised in Wisconsin, joined the Marine Corps after high school, which landed her in San Diego, CA. After serving four years, she attended college and sought out a career in the music industry. Erin caught that music bug at 11 years old, at her first major concert. The energy and connection shared between the artists and their fans stuck with her...she wanted to bring that special experience to others in some way. Erin graduated with a Bachelor's Degree in Public Relations from San Diego State University in 2007. She acquired an internship with artist management company 'The Madero Group' that summer, which turned into a five year stint where she honed her skills in promotions, PR and fan relations for many great musicians. Erin joined Blooming Footprint in April 2012 for another perspective on the music biz, and also to expand her marketing skills in other industries.
AMY KLIEVER
CO-FOUNDER, CREATIVE DIRECTOR, GRAPHIC/WEB DESIGN & ILLUSTRATION
Amy got her Bachelors of Fine Arts in Illustration and Graphic Design from the Academy of Art University in San Francisco, CA. Using the diverse cultures of San Francisco as a jumping off point, she has explored every visual art form and has excelled at many providing her wide range of skills to musicians, artists, art collectives, non-profits, festivals, start-ups, corporations, and many more. Amy’s fine art background combined with her digital savvy offers clients a consistent source of original material that keeps pace with the times. Since 2010, she has lived in Melbourne, Australia expanding her experience and client-base internationally.
SAMANTHA LIEN
MARKETING TECHNOLOGIST
Ever enamored by the experience of others, Sami Lien has always sought out opportunities to put herself in the way of a really great story. After 13 years in promotions, marketing and business management in a variety of industries, Sami stumbled into the world of publicity in 2011 and has found a tremendous joy in connecting individuals all over the map to their own passions and pursuits.
In addition to authoring a number of feature articles for entertainment publications, Sami holds a Bachelor's in Journalism and a Masters in Business and Entertainment Management. Graduate school took her through an internship with AEG Live and to London to study business operations directly from faculty at The O2 Arena, 2012 Olympics Committee, Wimbledon, and Sound City, Liverpool's annual music festival. Any event that supports her lifelong case of wanderlust will always be entertained.
MIKALA LUGEN
MARKETING TECHNOLOGIST
Originally from the Buffalo, New York area, Mikala got her Bachelors of Public Relations at Kent State University in 2019. Growing up with music lovers and being active in her high school’s band and chorus programs, Mikala found her passion of music and writing in college, working for Kent’s Black Squirrel Radio. She further explored the music scene, curating five concerts in Kent and interviewing local and national bands under her own company, M&M Entertainment. Once she graduated, she moved to Denver, obtaining marketing positions with Blooming Footprint and Live For Live Music. She wakes up, puts on music and is passionate about spreading and promoting good music to people around the world. You can often find her walking around Capitol Hill, reading and writing on everything music, or dancing to the groove of some funky music when she’s not working!
MICHELLE VOELLER
MARKETING TECHNOLOGIST
Michelle Voeller has been passionate about music from an early age singing in choirs, playing the french horn in symphony orchestra, and listening to music with friends while growing up in Des Moines, Iowa. She graduated from the University of Iowa with a degree in English & secondary education. She taught high school writing and literature classes in Denver for seven years before opening her own yoga studio there. Michelle is also the owner of Natural Harmony, LLC where she leads international yoga retreats & offers reiki energy sessions adding positive, peaceful vibes to the world. She learned hands-on about marketing and social media by running Harmony Yoga studio for ten years. After living a big adventure on the Pacific coast of Nicaragua for a year, she is back in Colorado, soaking up the amazing music scene, living in beautiful Boulder with her finance, Joe, and her dog, Daisy.
