ABOUT
SERVICES
MARKETING
We give your brand a respected and influential voice.
We provide a consistent mix of content to spread around social platforms and to start sustained and meaningful conversations with your targeted demographic. Once those objectives are met, you will see a boost in daily brand mentions, an increase in website traffic, better consumer awareness and be able to track real-time feedback.
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Marketing Strategies
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Target Audience & Market Research
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Social Media Management
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Copywriting (website content, press releases, band bios, tag lines, etc.)
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Editorial Schedule & Content Creation
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Media & Ad Buying, Facebook & Instagram Ads
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Launches for Start-Ups, Products, etc.
PR & EVENT PROMOTION
With 20 years of event promotion under our belts, we have your band or music festival covered!
We specialize in campaigns for touring bands, music festivals, large scale events, albums, start ups, products, etc. We help create exclusive experiences for fans and reinforce emotional attachments while building meaningful relationships that foster loyalty and promote advocacy.
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Concert Tour Campaign Management (once show/tour is booked, we manage all marketing efforts w/ venue & promoters til show time)
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Music Festival Promotion, Artist Marketing (once booked), Media Coordination (before, during & after fest) & overall festival support
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Social Media Support for Artists
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Press Release Generation & Submission
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Album/EP Release Campaigns (must coincide with tour)
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Podcast Outreach
DESIGN & ILLUSTRATION
Together we help you define and grow your entity's look.
Our designs stands out with custom illustration added to every project. We approach each project as an opportunity to create original artwork with a coordinating brand that perfectly describes the entity.
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Logo Design
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Brand Development
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Websites
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Graphic Design
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Illustration
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Merch Design
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Web Ads
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Print Promotion
To view examples of our work, please
check out our projects gallery.
REDEFINING BRAND DEVELOPMENT
Blooming Footprint has rolled with the punches in order navigate and support the ever changing live events industry. Our primary clients are music and event related, which has undergone a dramatic change in the past few years. We are in the day-to-day with our clients navigating this ever changing space and are well versed in what it takes to be out on the road or throwing an event for a large group of people.
We are dedicated to supporting our client's success with clear understandings of how to manage today's challenges!
Groove Therapy Podcast on Osiris
Music Festival
News
WHO WE ARE
What is a FOOTPRINT and how does it BLOOM?
A footprint is everything your entity creates both on and off-line that is available for the public to view
including your social media platforms, logos/brands, websites and messaging.
Our team has passion for the arts, music, entertainment & consciously being involved in our community.
Since Blooming Footprint’s inception in 2009, Katie Fox (other founder Amy Kliever) and their team have produced
a prolific amount of logos & brands, websites, marketing campaigns along with PR and event promotion
for a wide range of artists, musicians, bands, music festivals, non-profits & retail clients.
Katie and her team focus on Marketing Technology to maximize client’s exposure using a variety of clever and inventive angles
to build integrated marketing strategies. Amy focuses on creative development and brand consistency
for client’s web presence and all outward facing collateral.
Through the use of dynamic content, social media campaigns and audience targeting,
we help your FOOTPRINT BLOOM based on your needs and goals.
KATIE FOX
OWNER, MARKETING TECHNOLOGIST &
PR STRATEGIST
Katie runs the powerhouse marketing firm Blooming Footprint, a Denver-based digital marketing firm with bite. A 20-year veteran of the music industry, she’s been in the pit and behind the curtain with road-dog artists, legendary bands, and global festivals that don’t sleep. Her work isn’t just strategy — it’s a full-throttle blend of purpose and hustle, always rooted in her social and environmental values. Whether she’s crafting campaigns or boots-on-the-ground at a festival, Katie’s in her element, fueling the chaos with calm and keeping the machine moving.
From backstage chaos to front-of-house magic, Katie thrives where the music’s loud, the schedule’s wild, and the mission actually matters.
ERIN DVORACHEK
MARKETING TECHNOLOGIST & OPERATIONS
Erin’s journey started in Wisconsin and after 4 years of service in the Marine Corps, she landed in San Diego with a mission: make music her life. That mission kicked off at age 11 when a live show lit a fire in her—the electricity between artist and audience was unforgettable. She knew she wanted to help create that magic for others.
Armed with a PR degree from San Diego State University and a killer instinct for building buzz, Erin cut her teeth at The Madero Group, working closely with talent on fan engagement, PR, and promotions. Five years later, she took her hustle to Blooming Footprint, diving deeper into the music world while expanding her impact behind the scenes.
Now, with over a 20 years of experience and a deep love for the live show experience, Erin knows how to amplify voices and continues to build authentic connections between artists and their fans.
ALI BENCH
MARKETING TECHNOLOGIST & DESIGN SPECIALIST
Ali's career is a vibrant tapestry woven from her love of music, social media, marketing, and event and project management. Her impactful journey includes notable positions at AEG Rocky Mountains, Crescendo Artists, and Sue McLean & Associates, where she mastered the art of marketing unforgettable musical experiences. In these roles, Ali meticulously managed events that not only showcased exceptional talent but also elevated brand visibility and audience engagement.
Beyond her vibrant music career, Ali is also a dedicated artist with a unique approach to her craft. Known for her bold use of color and texture, she transforms pre-loved canvases into original masterpieces, infusing each piece with a story of renewal and creativity. Her art not only captivates viewers but also serves as a metaphor for her multifaceted career, capturing the essence of her experiences in music and marketing while expressing the beauty found in imperfection and change.
DIANA AZAB
VICE PRES, MARKETING & GRAPHIC DESIGN
Diana has over 18 years experience in live music marketing. She is a managing partner and is the current PR & Publicity Director at Cervantes' Masterpiece Ballroom in Denver, CO, where she previously served as Marketing Director for over a decade. She also leads marketing efforts for the nonprofit Positive Legacy, aligning music with meaningful causes.
Now expanding her reach, Diana has joined Blooming Footprint as a Musician & Tour Marketer, working directly with artists to amplify their voice and grow their presence on and off the road. With a strong background in graphic design, social media strategy, and storytelling, she brings a well-rounded, hands-on approach to every project. Whether it’s promoting a single show or a nationwide tour, Diana’s heart is in every detail.
MIKALA LUGEN
MARKETING TECHNOLOGIST
After earning her PR degree from Kent State in 2019 she hit the ground running as a student staff writer for Black Squirrel Radio chasing stories that mattered and carving out her voice in the music scene. From exclusive interviews to deep-dive features she built a name for herself as someone who knows how to cut through the noise.
Now Mikala works with clients who vibe with her passions—music travel and wellness—bringing serious heat in social media PR and storytelling that actually moves people.
MICHELLE VOELLER
MARKETING TECHNOLOGIST
Michelle Voeller has been passionate about music from an early age singing in choirs, playing the french horn in symphony orchestra, and listening to music with friends while growing up in Des Moines, Iowa. She graduated from the University of Iowa with a degree in English & secondary education. She taught high school writing and literature classes in Denver for seven years before opening her own yoga studio there. Michelle is also the owner of Natural Harmony, LLC where she leads international yoga retreats & offers reiki energy sessions adding positive, peaceful vibes to the world. She learned hands-on about marketing and social media by running Harmony Yoga studio for ten years. After living a big adventure on the Pacific coast of Nicaragua for a year, she now resides in North Carolina, with her finance, Joe, and her dog, Daisy.
